How to Utilize First-Party Information for Performance Advertising Success In the marketing world, first-party data is everything. It is the information that you accumulate straight from your customers, like their market info, purchase background, site activity, and even data they give in customer

How to Make Use Of First-Party Information for Performance Marketing Success In the advertising and marketing world, first-party information is whatever. It is the data that you gather directly from your customers, like their demographic details, purchase background, web site activity, and also dat